

But how do you do it? That’s the point where published advice has always fallen silent and where my research comes in. Many highly successful people count that skill among their most essential. “In popular books, there is a lot of published advice that encourages you to decline requests that divert energy from the things that matter to you. “Saying no can be tough, and people actually struggle with it,” said Patrick, who is the Bauer professor of marketing, associate dean for research and lead faculty for the Bauer Executive Women in Leadership Program at the University of Houston’s C.T.



Patrick also found an absence of scientific research among psychologists and communicators about how “no” can be effectively communicated. It was not just in the everyday world where the skill was lacking. That lack of skill and preparation puts them at risk of losing out on opportunities important to them while they stay busy pleasing others. Now her wisdom and experience guide others through the tricky business of skillfully declining.Ībout a decade ago while researching the practice of empowered refusal, Vanessa Patrick spotted something: When it comes to turning down requests for their time, energy or money, people can be surprisingly inept. Vanessa Patrick, UH professor and researcher, remembers facing her first “no” challenges in her earliest years in the professional world. Even scientific research has been mum on the subject-until now. Self-help books urge you to turn down requests out of alignment with your personal standards, but then fall silent on explaining how to do so.
